View chris andersons profile on linkedin, the worlds largest professional community. In 2002 and 2004, he led the magazine to a 2002 national magazine awards nomination for general excellence. Why the future of business is selling less of more, became a bestseller. The central premise of the book is that the combination of 1 the pareto or zipf distribution i. Like the smartercomic the long tail, ill keep this short and sweet. The long tail by anderson, chris and a great selection of related books, art and collectibles available now at. I read a great book actually i listened to it on the seven cd set that is a must read for any business person called, the long tail, why the future of business is selling less of more by chris anderson. He has worked at the economist, where he served as u.
The long tail theory can be applied to the film industry in terms of how films are distributed. The long tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy. Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the high. Apr 09, 2014 the long tail theory chris anderson 1. Aug 20, 2006 the long tail by chris anderson a market of multitudes how the web creates more choices for everyone. Book has squared binding, solid hinges, clean interior pp with no distractions.
Anderson himself left his job as editor of wired magazine to. It was shortlisted for the financial times and goldman sachs business book of the year award on 18 september 2006. Chris anderson has 75 books on goodreads with 104072 ratings. The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. A former writer for the economist, chris anderson was the editorinchief of wired magazine until 02012, when he left to help run 3d robotics, a manufacturing startup. His new book makers shows how the same thing is happening to manufacturing, with even wider consequences, and this time the leading revolutionaries are the young of the world. The book was listed in the new york times nonfiction best sellers list. Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as missesthe endlessly long tail of that same curve. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve.
Used items may not include supplementary materials such as cds or access codes. The long tail by anderson, chris and a great selection. I really enjoyed the format and presentation of the long tail that smartercomics has delivered. Mar 21, 2007 to coincide with the preparation for the coming panel future of the web in nexus 2007, i have managed to get chris anderson, author of the book the long tail and editor of wired. Why the future of business is selling less of more kindle edition by anderson, chris. With great anticipation, i preordered chris andersons the long tail two months ago. I would recommend this for anyone that has heard about the long tail and would like a quick introduction but isnt ready to invest the time in reading the full book. The long tail by chris anderson books the guardian. Jul 07, 2009 the new york times bestselling author heralds the future of business in free. The new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes ava. Why the future of business is selling less of more. The book, andersons first, is an expansion of his 2004 article the long tail in the magazine.
In the most important business book since the tipping point, chris anderson shows how the future. Since taking over ted in 2001, chris anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. The notion of giving people access to a plethora of products that were heretofore unobtainable i disliked this book for two reasons. Jon krakauer wrote into thin air, another book about a mountainclimbing tragedy, which became a publishing sensation. Chris anderson is editorinchief of wired magazine, a position hes held since 2001. Chris anderson s most popular book is the long tail. Small business and the long tail with chris anderson. Why the future of business is selling less of more by chris anderson. Jul 02, 2009 chris anderson first explored the long tail in an article in wired magazine that has become one of the most influential business essays of our time. Now he takes a closer look at the new economics of the internet age, showing where business is going and exploring the huge opportunities that exist. I enjoyed the book as it was much more of a social commentary than a business manual.
With a broad perspective supported by hard facts, stats, charts, insights, and numbers, anderson adopts a futuristic attitude that will not deprive him of his business of the digital cake. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as missesthe endlessly long tail of that same curve. For the first time in history, archives have a business model. As you may know, this book has already generated some controversy.
Theres been much news about the subsequent book deal, the speaking engagements, the long tail blog. Read this brilliant and timely book if you want to get a look at the future of business. He was with the economist for seven years before joining wired magazine in 2001, where he was the editorinchief until 2012. This work offers a summary of the book the long tail. How endless choice is creating unlimited demand by anderson, chris isbn. He maintains a blog, the long tail, which he updates with impressive regularity. The long tail concept is very cute, but after reading it, i cant stop thinking about the story of searsroebuck which anderson writes about. Chris anderson is the editor of fast company magazine. Bob also edited the original long tail article, helping me re. As the cost of reaching consumers drops dramatically, our markets are shifting from a onesizefitsall model of mass appeal to one of unlimited variety for unique tastes. Why the future of business is selling less of more pdf epub book. In this excellent book, anderson tells that the story of the long tail is really about the economics of. The long tail of demand curves is getting longer, because when goods dont have to be displayed on store shelves, physical and cost contraints on.
Dec 05, 2006 the long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. If you are the publisher or author of this book and feel that the. He wrote the long tail which first appeared in wired in october 2004 and then became a book, published by hyperion, in 2006. The long tail theory chris anderson linkedin slideshare. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isn t. Why the future of business is selling less of more by anderson, chris and a great selection of related books, art and collectibles available now at. Combine enough nonhits on the long tail and youve got a market bigger than the hits. In summary, the long tail is about selling small volumes of a vast variety of items instead of large volumes of a small number of hits. The long tail ebook by chris anderson rakuten kobo. The principles of the long tail linkedin slideshare.
Jun 02, 2008 chris anderson wrote the long tail and also works for conde nast as editorinchief of wired magazine. The presentation explains the 8020 rule, what happens when the market moves from scarcity to abundance and what the long tail means for the entertainment industry. Done right, a talk can electrify a room and transform an audiences worldview. Unless youve been on safari for the past six months youve probably heard about chris andersons long tail article that appeared in wired in october 2004. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain hit, e. For example the head is a high street retailer such as hmv. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a tail whose spending. The long tail, a phrase coined by chris anderson, describes how products and services with low sales volumes, when looked at collectively, can have comparable market shares to blockbusters thanks in part to technological advances. By the end of the book anderson seems more cautious in his predictions. The book was published in multiple languages including english, consists of 288 pages and is available in paperback format. Chris andersons book the long tail chronicled how the web revolutionized and democratized distribution. Jul 08, 2008 winner of the gerald loeb award for best business book of the year. Why the future of business is selling less of more by. Read the long tail why the future of business is selling less of more by chris anderson available from rakuten kobo.
Why the future of business is selling less of more anderson, chris on. Chris anderson born 1957 is a britishamerican businessman who is the head of ted, a nonprofit organization that provides ideabased talks and hosts an annual conference in vancouver, british columbia, canada. Why the future of business is selling less of more, chris anderson editor of wired magazine presents his long tail theory on demand curves. Particularly notable is that when krakauers book hit shelves. I do not believe it represents any original ideas and it is, like most. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the internet age, showing where business is going and exploring the huge opportunities that exist. In this groundbreaking book, chris anderson shows that the future of business does not lie in hits the highvolume end of a traditional. I received it last week and have read it through fairly quickly. Chris anderson first explored the long tail in an article in wired magazine that has become one of the most influential business essays of our time. The long tail by chris anderson is a good and worthwhile read for information scientists, computer scientists, ecommerce researchers, and others interested in all areas of web research. Anderson first introduced the term in an article written for wired in 2004.
Download it once and read it on your kindle device, pc. The long tail is an online film distribution service such as amazon. The author of the long tail chris anderson embraces this wakeup call and advises you to do the same. The long tail foresees a marketplace of pixelsize niches. Jun 27, 2008 chris anderson is editorinchief of wired magazine. Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine. The long tail chris anderson by must read summaries. The long tail takes its title from those millions of niche buyers who. To begin with, anderson has had to answer charges that he plagiarized material from wikipedia. Chris anderson, the wired magazine editor who is best known for the long tail, has published his latest book, free.
Chris anderson born july 9, 1961 is a britishamerican author and entrepreneur. Jun 09, 2008 just finished reading the long tail how endless choice is creating unlimited demand by chris anderson. He describes how a large media company might engage audiences taking into account what he. Noted thinker and authour chris anderson also wired editorinchief speaks about then new book free and the important of sharing ideas widely when the incremental cost is negligible as well the power law of the long tail and how applies to technology, culture, marketing, and life. Previously, he was the business editor at the economist and chief executive editor at wired magazine. He previously worked for seven years for the economist and six years for nature and science magazines. Description book the long tail by chris anderson the new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. The long tail is a powerful new force in our economy. The long tail, a phrase coined by chris anderson, describes how products and services with low sales volumes, when looked at collectively, can have comparable market shares to blockbusters thanks in part to technological. Winner of the gerald loeb award for best business book of the year. The book was initially published on july 11, 2006, by hyperion.
Jan 19, 2011 winetta lees presentation the basic principles of the long tail looks at chris anderson s theory of the long tail. The long tail pdf summary chris anderson 12min blog. Interview with chris anderson, author of the long tail. I like this approach, as the long tail is not a howto, but a because why. He was with the economist for seven years before joining wired magazine in 2001, where he. In his revolutionary bestseller, the long tail, chris anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. The first edition of the novel was published in 2006, and was written by chris anderson. The term the long tail was coined by wireds chris anderson anderson 2004 to describe a phenomenon where niche products account for a much larger proportion of sales in internet markets than they do in brickandmortar markets. The main characters of this business, non fiction story are.
188 1570 1202 362 324 1508 260 936 1013 158 767 365 1532 1443 1420 465 1531 1478 311 894 317 751 1317 14 317 848 460 907 436 580 1408 1329 1216 697 977 1275 1409 32